by Rananda | Apr 29, 2022 | Content Creation
In 2021, I wrote 2 blog posts in the entire year for my website. I’ve improved on that in 2022, but I still struggle with consistent content creation. Yet, we all have systems and processes to keep our work on track, right? For me though, if one area of the business...
by Rananda | Apr 15, 2022 | Business, Business Development
The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step. An opt-in page is where...
by Rananda | Jan 28, 2022 | Copywriting
Photo by Hans-Peter Gauster on Unsplash The room is quiet when you wake. You think you’ve slept well, but you’ve only dissipated a fraction of your exhausted tension. You’ll be alright after your first coffee. But first you’ve got to exercise, organise...
by Rananda | Jan 16, 2022 | Copywriting, Ghostwriting, Writing
Photo by Michael Lai on Unsplash Ever called yourself a writer, but you never pick up a pen? Ever dreamt up an epic story you’d have written, if only you weren’t so busy at work? Conversely, maybe you’ve never called yourself a writer, even though you...
by Rananda | Nov 1, 2020 | Copywriting, Writing
Twenty years ago, I began escaping into the fantastical world of Robin Hobb’s multiple trilogies. I wouldn’t dare start the first book of each set until I knew the third was published. I was so absorbed in this fantasy world, I couldn’t face an unfinished story. In...