by Rananda | Apr 15, 2022 | Business, Business Development
The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step. An opt-in page is where...
by Rananda | Jan 28, 2022 | Copywriting
Photo by Hans-Peter Gauster on Unsplash The room is quiet when you wake. You think you’ve slept well, but you’ve only dissipated a fraction of your exhausted tension. You’ll be alright after your first coffee. But first you’ve got to exercise, organise...
by Rananda | Jan 16, 2022 | Copywriting, Ghostwriting, Writing
Photo by Michael Lai on Unsplash Ever called yourself a writer, but you never pick up a pen? Ever dreamt up an epic story you’d have written, if only you weren’t so busy at work? Conversely, maybe you’ve never called yourself a writer, even though you...
by Rananda | Nov 1, 2020 | Copywriting, Writing
Twenty years ago, I began escaping into the fantastical world of Robin Hobb’s multiple trilogies. I wouldn’t dare start the first book of each set until I knew the third was published. I was so absorbed in this fantasy world, I couldn’t face an unfinished story. In...
by Rananda | Oct 25, 2020 | Public Speaking, Writing
An adrenaline shot excites my heart, but my throat tightens; I’m unwilling to talk. Why is someone interviewing me? I’m not planning to re-join the ranks of the employed anytime soon, so this can’t be a job interview. But maybe I’ve become a famous author, or...
