by Rananda | Jan 15, 2025 | Business Development, Uncategorized
When it comes to communicating your value, most professionals are terrible at explaining what makes them stand out—even when they are the best in their field! The truth is the way you communicate your value can matter more than your expertise. A compelling value...
by Rananda | Apr 15, 2022 | Business, Business Development
The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step. An opt-in page is where...
by Rananda | Mar 20, 2022 | Business
Too much butter on my bread, too much social media, and too many late nights. Sound familiar? Except, one bad habit I’ve developed about working on my business has ceased over the last six weeks. If you’re a business owner or aspiring author, do your plans for the...
by Rananda | Feb 25, 2022 | Business, Writing
Some of us really hate writing, or find it impossible, yet the best of us can talk underwater to anyone willing to listen. And if you can speak well, that’s gold. Of course, these days you need never write at all. Vlogs, webinars and podcasts have boomed over the last...
by Rananda | Jan 9, 2022 | Business, Copywriting, Ghostwriting, Writing
Getting Started with The Ink Rat Maybe you emailed and we had a chat. Maybe you wonder what happens when we start to work together? My primary focus when we first connect is to understand you. Who are you? What do you do? What are your...
by Rananda | Feb 12, 2021 | Business, Hard Work, Mental Health, Productivity, Writing
Photo by Jack Hamilton on Unsplash As writers, we’re encouraged to avoid the smorgasbord of clichés when cooking up our next piece of copy or simmering in our creative juices. Yet several corny chestnuts have stood me in good stead during the indigestion-inducing mess...
