The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step. An opt-in page is where...
Too much butter on my bread, too much social media, and too many late nights. Sound familiar? Except, one bad habit I’ve developed about working on my business has ceased over the last six weeks. If you’re a business owner or aspiring author, do your plans for the...
Some of us really hate writing, or find it impossible, yet the best of us can talk underwater to anyone willing to listen. And if you can speak well, that’s gold. Of course, these days you need never write at all. Vlogs, webinars and podcasts have boomed over the last...
Photo by おにぎり on Unsplash Getting Started with The Ink Rat Maybe you emailed and we had a chat. Maybe you wonder what happens when we start to work together? My primary focus when we first connect is to understand you. Who are you? What do...
Photo by Jack Hamilton on Unsplash As writers, we’re encouraged to avoid the smorgasbord of clichés when cooking up our next piece of copy or simmering in our creative juices. Yet several corny chestnuts have stood me in good stead during the indigestion-inducing mess...
Talking about publication is irrelevant unless your writing exists Last month, someone asked me for advice about how to get published for the first time. It’s a big question with many answers depending on where the writer is in the writing, editing, marketing,...
