Professional copywriting and editing for professionals and author-preneurs
Transform your expertise into a compelling narrative
Your professional expertise
+
Professional messaging
=
The business results you deserve
When cute, clever words just aren’t ticking the boxes…
…you need clear, convincing, confident communication backed up by:
- Copywriting skills
- Business experience
- Conscientious delivery
… to get high-quality leads coming to you that convert into the business results you deserve.
Access targeted, strategic, creative outcomes
uniquely suitable for…
Professional Services
Your expertise, credibility and authority deserves balanced and skillful positioning
Small Business Owners
Good copy means better brand visibility and more growth for your business
Author-preneurs
Within you beats the heart of a storyteller, with a unique idea to share
Written by a copywriter who understands…
… Your goals
… Your obligations
… Your business
… Your audience
Hi, I’m Rananda!
25+ years in the corporate world have given me a unique understanding of business from the perspective of a business owner, a professional services provider and a writer.
This means I write your copy by drawing on years of professional and personal experience, coupled with a methodical and systematic approach to your projects.
My balanced delivery builds trust, showcases your integrity and lets your personality shine through.
Together, we keep your expertise top of mind with your audience.
My lifelong interest in the natural world led to a Natural Sciences degree which taught me:
- A methodical and analytical approach to projects
- Fast, effective research processes
- How to demystify and explain complex terminology
A corporate career that covered sales, customer service, operations and finance taught me:
- Number-crunchingly good financial literacy
- Empathy for the pressure on growing businesses
- Corporate-level standards and expectations
Coupled with my copywriting skills, all of this means you get copy that is well-researched, strategic, and most of all… resonates with your audience.
Choose the right copywriting service for your purpose
Website Copywriting
Targeted, SEO-friendly copywriting that solves your audience’s desires, needs and pain points.
Email Copywriting
By re-focusing on your email list, you have a huge opportunity to increase your revenue.
Business Book Development
From idea to outline to publication, enhance your marketing by sharing your story.
SEO-friendly Content
Blogs, articles and online content that helps you meet the people who need you.
Website and SEO Reviews
Find out what you mean to your audience and how you compare in your industry.
Editing and Proofreading
Get glitch-free business content by making sure your ‘i’s are dotted and the ‘t’s are crossed.
A process that gets results…
… and puts your mind at ease
1. Discovery Call
This is where we get to know each other. I learn about your business, and what you hope to achieve.
Afterwards, I send you a proposal within 48 hours.
2. Kick-Off Call
Once you approve the proposal, we go through the details.
You receive a questionnaire that we discuss which gives me a solid understanding of your business, objectives and the project.
3. Research and Writing
Once you approve the project brief, I get to work.
Following research and writing, I present the first draft that reflects your business and addresses the challenge highlighted in the brief.
4. Your Review and Feedback
You get two rounds of revisions to provide your thoughts and feedback.
This makes sure your copy is exactly what you want.
5. Hit Publish
Now, it’s time for the copy to go live.
You get ready to act on the results generated by the copy you’ve invested in.
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