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We bring comprehensive, practical experience to writing services that enrich your words.

Tell your story, your way, to your audience.

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The Ink Rat works with you to create tailored, engaging, useful content that helps you transport, transform and connect with your audience.

Ready to get started? Contact us for a free 30-minute consultation. Let’s discuss what we can do together.

Northern Beaches, Sydney, Australia

Is a Web Page or Landing Page Better for Your Marketing?

Do you use a web page or landing page to capture the pizzazz you’re generating online? Which drives your marketing dollars further?

How to Give Useful Feedback to Your Copywriter

Why is not giving useful feedback to your copywriter such a missed opportunity? Find out how to make sure you get the copy you deserve.

7 Excellent Reasons to Hire a Copywriter

AI is great. But if you hire a copywriter, you get the genuine value of shared energy, ideas, and inspiration on a copywriting project.

How to Make Your Content Creation Process Fun(ner)

What’s holding us back from getting content out there? And what can we do to make the content creation process quicker, easier, and more fun?

5 Ways to Check You’re Creating Powerful Blog Headlines

The fastest way to see if you’ve created a powerful blog headline is to use an online headline analyser tool. Here’s how they work.

5 SEO Insights for When You Start Writing Blogs

What I knew about SEO when I started was so little, it was hard to get my head around identifying the right keywords for my business.

10 Ways Sparticles Can Help People Who Want Content

In the realm of content creation, Sparticles are a great way to create content in just seven minutes if you’re short on time or inclination.

How to Speak and Use the Transcript for My Content

You wish you’d recorded what you just said because you explained it just right. If you had, you could use that transcript for your next blog.

3 Ways (and a Bonus) to Consistently Create Content

We all have systems and processes to keep our work on track, right? If an area falters however, it is often around consistent content creation.

How a Landing Page and an Opt-in Page are Different

An opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process.

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