In 2021, I wrote 2 blog posts in the entire year for my website. I’ve improved on that in 2022, but I still struggle with consistent content creation. Yet, we all have systems and processes to keep our work on track, right? For me though, if one area of the business...
The key difference between a landing page and an opt-in page is that an opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process by providing a single focus on the next step. An opt-in page is where...
Too much butter on my bread, too much social media, and too many late nights. Sound familiar? Except, one bad habit I’ve developed about working on my business has ceased over the last six weeks. If you’re a business owner or aspiring author, do your plans for the...
For several years, I’ve followed the same few steps whenever I sign up for a Lead Magnet. They’re those freebies you normally get in exchange for handing over your email address, like a pdf or an e-book. As a copywriter, I find them fascinating, but as a person they...
Photo by Hans-Peter Gauster on Unsplash You wake up early, yet the room is quiet. You think you’ve slept well, but you’ve only dissipated a fraction of your exhausted tension. You’ll be alright after your first coffee. But first you’ve got to exercise, organise...
