For several years, I’ve followed the same few steps whenever I sign up for a Lead Magnet. They’re those freebies you normally get in exchange for handing over your email address, like a pdf or an e-book. As a copywriter, I find them fascinating, but as a person they...
Photo by Hans-Peter Gauster on Unsplash The room is quiet when you wake. You think you’ve slept well, but you’ve only dissipated a fraction of your exhausted tension. You’ll be alright after your first coffee. But first you’ve got to exercise, organise...
Photo by おにぎり on Unsplash Getting Started with The Ink Rat Maybe you emailed and we had a chat. Maybe you wonder what happens when we start to work together? My primary focus when we first connect is to understand you. Who are you? What do...
One of my secret hobbies is catastrophizing. And I love dystopian books. I find them handy how-to guides. I’m a self-taught gardener in case supply chains collapse or supermarkets empty (even though that could never ever happen, right…). Between you and me, I’m a...
Following the recession of the early nineties, I felt the weight of parental expectation to ‘make the most of your potential’ and choose a proper job. Unlike their wishes for me, my parents’ careers had veered from law to fruit farming and hypnotherapy meandering back...
