We get the best outcomes when we understand each others’ stories
How to Give Useful Feedback to Your Copywriter
Why is not giving useful feedback to your copywriter such a missed opportunity? Find out how to make sure you get the copy you deserve.
7 Excellent Reasons to Hire a Copywriter
AI is great. But if you hire a copywriter, you get the genuine value of shared energy, ideas, and inspiration on a copywriting project.
How to Make Your Content Creation Process Fun(ner)
What’s holding us back from getting content out there? And what can we do to make the content creation process quicker, easier, and more fun?
5 Ways to Check You’re Creating Powerful Blog Headlines
The fastest way to see if you’ve created a powerful blog headline is to use an online headline analyser tool. Here’s how they work.
5 SEO Insights for When You Start Writing Blogs
What I knew about SEO when I started was so little, it was hard to get my head around identifying the right keywords for my business.
10 Ways Sparticles Can Help People Who Want Content
In the realm of content creation, Sparticles are a great way to create content in just seven minutes if you’re short on time or inclination.
How to Speak and Use the Transcript for My Content
You wish you’d recorded what you just said because you explained it just right. If you had, you could use that transcript for your next blog.
3 Ways (and a Bonus) to Consistently Create Content
We all have systems and processes to keep our work on track, right? If an area falters however, it is often around consistent content creation.
How a Landing Page and an Opt-in Page are Different
An opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process.
How Co-working Helped Me Work on My Business
One bad habit I developed about working on my business has ceased over the last six weeks thanks to the power of co-working sessions.
5 Tips for Better Editing of Audio Transcripts
Audio recordings have become a great way to create content. Don’t be surprised, though, if your frustration with writing now shifts to editing your audio transcript.
3 Reasons to Read Every Lead Magnet You Download
When you get that free download, you give away your email address. In this reciprocal exchange, the least you can do is read the lead magnet.
Create Your Weekly Blog Without Writing a Word
Converting your speech into text can become the fastest way to create the content you want. In three steps, you can be done in under an hour.
Solve Your Website Nightmare with a Copywriter
You’re horribly stuck because you haven’t been able to solve your website nightmare and you can’t reach the people your business helps.
Why Writing Is Like Planning Your Summer Break
How are your writing plans going this year? Here, it’s the summer break and today the children are fighting again. The connection?
Powerful Storytelling at Your Fingertips
Ever called yourself a writer, but you never pick up a pen? Ever dreamt up an epic story you’d have written, if only you weren’t so busy at work? Here’s how to figure it out.
How To Achieve Your Writing Wishes
My primary focus when we first connect is to understand you. Who are you? What do you do? What led you to me? What are your expectations? After I have some background and understand your needs, I send you a proposal to check I understand your requirements. Once you’ve approved it, I get started on the work.
Comfort Food for Writers and Other Busy People
One day, amongst my doom-scrolling on the internet, I discovered several recipes for productivity. I picked the simplest.
Months later, I’ve whipped my output back into shape by eating a frog for breakfast every morning.
How to Start Your Journey Towards Publication
You have the idea, the information, the passion. I love writing. What if we combined our skills?
How to Feel Better about Missed Opportunities
This tremendous storm was blowing around us. Writing a geography assignment was impossible when a real-life geography event was happening right outside.
I’m Rananda, a Sydney-based writer and editor.
With 25-plus years in corporate life, financial training, a science education, and a lifetime of writing, I know there is more to starting and growing a loyal following than just the words on your website or saving that draft manuscript in a folder.
I bring comprehensive (geddit!) practical experience to supporting your writing needs.
Getting Started is Easy
The Ink Rat works with you to create tailored, engaging, useful content that helps you transport, transform and connect with your audience.
Ready to get started? Contact us for a free 30-minute consultation. Let’s discuss what we can do together.