7 Excellent Reasons to Hire a Copywriter

7 Excellent Reasons to Hire a Copywriter

I toyed around with chatGPT last week (who hasn’t!). It was time to map out my content plan for the next 90 days, and I felt stuck in the sand-pit of Australian summer torpor. After reading a wordstorm of articles about chatGPT over the last few weeks, I wondered...
What Fictional World Inspires You?

What Fictional World Inspires You?

Twenty years ago, I began escaping into the fantastical world of Robin Hobb’s multiple trilogies. I wouldn’t dare start the first book of each set until I knew the third was published. I was so absorbed in this fantasy world, I couldn’t face an unfinished story. In...
How to Beat Your Monkey

How to Beat Your Monkey

How’s that monkey doing? The one sitting on your shoulder? Is he gorging on your procrastination? Have you given him some morsels from social media, or the contents of a few special-offer emails, or let him snack on some celebrity gossip sites? He’s hungry, isn’t he?...
The Business of Writing

The Business of Writing

I wrote a twenty-three-and-a-half page story when I was ten. My story explained that Saturn is solid and the perfect hiding place for distant aliens preparing to launch the final step of their journey towards Earth. Saturn’s rings only gave the illusion the...