How to Give Useful Feedback to Your Copywriter

How to Give Useful Feedback to Your Copywriter

I was at a client’s premises one day when I heard the team talking about some work prepared by a copywriter they’d hired. Their discussion wasn’t complimentary, yet they agreed as a team to stop working with the writer without raising their concerns with him. Should...
7 Excellent Reasons to Hire a Copywriter

7 Excellent Reasons to Hire a Copywriter

I toyed around with chatGPT last week (who hasn’t!). It was time to map out my content plan for the next 90 days, and I felt stuck in the sand-pit of Australian summer torpor. After reading a wordstorm of articles about chatGPT over the last few weeks, I wondered...