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We bring comprehensive, practical experience to writing services that enrich your words.

Tell your story, your way, to your audience.

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The Ink Rat works with you to create tailored, engaging, useful content that helps you transport, transform and connect with your audience.

Ready to get started? Contact us for a free 30-minute consultation. Let’s discuss what we can do together.

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Northern Beaches, Sydney, Australia

5 Ways to Check You’re Creating Powerful Blog Headlines

The fastest way to see if you’ve created a powerful blog headline is to use an online headline analyser tool. Here’s how they work.

5 Things I Wish I Knew About SEO When I Started Writing Blogs

What I knew about SEO when I started was so little, it was hard to get my head around identifying the right keywords for my business.

10 Ways Sparticles Can Help People Who Want Content

In the realm of content creation, Sparticles are a great way to create content in just seven minutes if you’re short on time or inclination.

Why Can’t I Speak and Just Use the Transcript for My Content?

You wish you’d recorded what you just said because you explained it just right. If you had, you could use that transcript for your next blog.

Achieve Consistent Content Creation with 3 Actions and a Quirky Suggestion

We all have systems and processes to keep our work on track, right? If an area falters however, it is often around consistent content creation.

What’s the difference between a Landing Page and an Opt-in Page?

An opt-in page is a lead generator, while a landing-page moves the leads you generate along the customer conversion process.

How Co-working Fixed a Bad Habit about Working on My Business

One bad habit I developed about working on my business has ceased over the last six weeks thanks to the power of co-working sessions.

5 Tips to Overcome the Hurdle of Editing Audio Transcripts

Audio recordings have become a great way to create content. Don’t be surprised, though, if your frustration with writing now shifts to editing your audio transcript.

3 Reasons to Read Every Single Lead Magnet You Download

When you get that free download, you give away your email address. In this reciprocal exchange, the least you can do is read the lead magnet.

How to Quickly Create Your Weekly Blog Without Writing a Word

Converting your speech into text can become the fastest way to create the content you want. In three steps, you can be done in under an hour.

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