Professional copywriting for awesome professional service providers

Transform your expertise into a compelling narrative

Rananda TheInkRat

Your professional expertise


professional messaging


awesome business growth

When cute, clever words just aren’t ticking the boxes…

…you need clear, convincing, confident communication backed up by:

  • Copywriting skills
  • Business experience
  • Conscientious delivery

… to get high-quality leads coming to you that convert into the business results you deserve.

Building blocks spelling out trust and truth

Access targeted, strategic, creative outcomes

uniquely suitable for…

Professional services icon

Professional Services

Your expertise, credibility and authority deserves balanced and skillful positioning

Business owner icon

Small Business Owners

Good copy means better brand visibility and more growth for your business



Within you beats the heart of a storyteller, with a unique idea to share

Written by a copywriter who understands…

… Your goals

… Your obligations

… Your business

… Your audience

Hi, I’m Rananda!

25+ years in the corporate world have given me a unique understanding of business from the perspective of a business owner, a professional services provider and a writer.

This means I write your copy by drawing on years of professional and personal experience, coupled with a methodical and systematic approach to your projects.

My balanced delivery builds trust, showcases your integrity and lets your personality shine through.

Together, we keep your expertise top of mind with your audience.

Rananda The Ink Rat

My lifelong interest in the natural world led to a Natural Sciences degree which taught me:

  • A methodical and analytical approach to projects
  • Fast, effective research processes
  • How to demystify and explain complex terminology

A corporate career that covered sales, customer service, operations and finance taught me:

  • Number-crunchingly good financial literacy
  • Empathy for the pressure on growing businesses
  • Corporate-level standards and expectations

Coupled with my copywriting skills, all of this means you get copy that is well-researched, strategic, and most of all… resonates with your audience.

A Sydney-based copywriter who gets it

“I like the way she has a solid understanding of my industry and how the wording of things can sound very, very technical and frighten people off and she’s able to sort of translate that across to the average person speak.” 

Judy Brown

CEO, Brown Auditing Services

When creative writing just won’t do


“Rananda is professional and efficient and goes over and beyond to produce quality work.” 


Karine, Business Owner, Coach and Counsellor

A methodical, tailored and organised approach

“Rananda proofread and edited my latest academic paper. I appreciated Rananda’s academic and business background because she was able to grasp some of the more complex concepts.

I have no hesitation in recommending her to others looking for a thorough and careful review of their work. ”

Claudia Barrios, Assistant Professor, Universidad Javeriana Cali-Colombia

Choose the right copywriting service for your purpose

Website Copywriting

Website Copywriting

Targeted, SEO-friendly copywriting that solves your audience’s desires, needs and pain points.

Email copywriting

Email Copywriting

By re-focusing on your email list, you have a huge opportunity to increase your revenue.

Business Book Development

Business Book Development

From idea to outline to publication, enhance your marketing by sharing your story.

SEO friendly content

SEO-friendly Content

Blogs, articles and online content that helps you meet the people who need you.

Website and SEO Reviews

Website and SEO Reviews

Find out what you mean to your audience and how you compare in your industry.

Editing and Proofreading

Editing and Proofreading

Get glitch-free business content by making sure your ‘i’s are dotted and the ‘t’s are crossed.

A process that gets results…

… and puts your mind at ease

1. Discovery Call

This is where we get to know each other. I learn about your business, and what you hope to achieve.

Afterwards, I send you a proposal within 48 hours. 

2. Kick-Off Call

Once you approve the proposal, we go through the details.

You receive a questionnaire that we discuss which gives me a solid understanding of your business, objectives and the project.

3. Research and Writing

Once you approve the project brief, I get to work.

Following research and writing, I present the first draft that reflects your business and addresses the challenge highlighted in the brief.

4. Your Review and Feedback

You get two rounds of revisions to provide your thoughts and feedback.

This makes sure your copy is exactly what you want.

5. Hit Publish

Now, it’s time for the copy to go live.

You get ready to act on the results generated by the copy you’ve invested in. 

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