About The Ink Rat
With 25-plus years in corporate life, financial background, science education, and a lifetime of writing, we know there is more to starting and growing a loyal following than just the words on your website or saving that draft manuscript in a folder.
We bring comprehensive, creative and practical experience to developing your writing.
Well-balanced background in communications, creativity, business, science and finance.
Proven track record across a variety of freelance, corporate and not-for-profit roles.
Continued success in meeting business, financial and operational targets.
Who We Are
We Are Writing Experts so You Don’t Have to Be
Our clients are all experts in unique areas they want to share with people.
But they don’t have time to write, aren’t trained writers, or just need an objective eye to enhance what they have done.
Years in the Business
Working to make your enterprise grow.
Because your story deserves to be told.
Words Last Year, at Least...
Though we always prioritise quality over quantity.
The Ink Rat’s Story
I’m Rananda, the founder of The Ink Rat.
I’m a writer, editor and, for all the right reasons, a former accountant steeped in health and wellness experience. I’ve built a successful writing and editing business, helping entrepreneurs and authors reach their audience and grow loyal, passionate followings.
Before The Ink Rat, I completed a Masters Degree in Natural Sciences, then learnt how businesses operate during my training and work as a Chartered Accountant. Later, I joined the corporate world, working in several business management roles.
I’ve always enjoyed working hard, but when I started a family, I became stretched between my passion for work and spending undistracted, quality time with my family. It became a constant juggle of drop-offs, pick-ups, meetings, late nights and the fraught race against work and home deadlines. Too many work events, not-for-profit board meetings, and long hours created an unbearable toll.
I’ve always loved writing, so I signed up for a copywriting course, then completed a professional proofreading and editing course, and, later on, a Certificate IV in New Small Business. Within a few months, I was ghostwriting a self-help book, editing book manuscripts prior to publication and developing content for health and wellness entrepreneurs.
I still work hard but these days I’m so excited to contribute to the launch and development of health, wealth and self-mastery books, products and the enterprises that create them. They make such a difference to the people who use them.
I love helping people craft their stories so that others can benefit.
I do this by listening to your voice, understanding your unique expertise and experiences, and then working with you to shape your most powerful story.
I offer you the benefit of 25+ years in corporate life, a rigorous science-based education and decades of writing. All of this allows me to understand your vision, recognise the obstacles, and then use these to express your story, your way, for your audience.
Getting Started is Easy
The Ink Rat works with you to create tailored, engaging, useful content that helps you transport, transform and connect with your audience.
Ready to get started? Contact us for a free 30-minute consultation. Let’s discuss what we can do together.