About The Ink Rat
We bring comprehensive, creative and practical experience to researching, writing and communicating trustworthy content.
We help you save time, demonstrate your expertise, and grow a thriving business.
Well-balanced background in communications, creativity, business, science and finance.
Proven track record across a variety of freelance, corporate and not-for-profit roles.
Continued success in meeting business, financial and operational targets.
Who We Are
We Are Writing Experts so You Don’t Have to Be
Our clients are all experts in unique areas they want to share with people.
But they don’t have time to write, aren’t trained writers, or just need an objective eye to enhance what they have done.
Years in the Business
Working to make your enterprise grow.
Because your story deserves to be told.
Words Last Year, at Least...
Though we always prioritise quality over quantity.
The Ink Rat’s Story
I’m Rananda, the founder of The Ink Rat.
I’m a writer, editor and, for all the right reasons, a former accountant steeped in health and wellness experience. I’ve built a successful writing and editing business, helping entrepreneurs and authors grow loyal, passionate followings and thriving businesses.
Prior to The Ink Rat, I completed a Master’s Degree in Natural Sciences, learned how businesses operate during my 10 years as a Chartered Accountant, and spent 15 years working in FMCG, wholesale, and wellness industries.
I’ve always loved writing and during my 25-year career, my roles frequently involved persuasion and communications, often with high stake outcomes. Six years ago, I formalised these skills with professional copywriter training and accreditation. I also completed a professional proofreading and editing course and received my Certificate IV in New Small Business.
Now I help enterprises grow by bringing awareness and interest to the products and services that make such a positive difference to the people who use them.
I focus on wellbeing, sustainability and technology. These industries can have big technical or regulatory components. My science education combined with my business background means I have a good understanding of how to create technical, robust writing that demonstrates authority and answers the questions your prospects are asking. This helps you build trust, sales and long-term relationships with your customers.
I do this by listening to your voice, understanding your unique expertise and experiences, and then working with you to shape powerful content.
These days, I’m so excited to contribute to the success of wellness, sustainability and self-mastery books and products, and the enterprises that create them. They make such a difference to the people who use them.
Lack of time and lack of confidence can lead to paralysis about preparing content that shows your solutions to your customers’ problems. Together, we can put your expertise in front of them.
I offer you the benefit of 25+ years in corporate life, a rigorous science-based education and decades of writing. All of this allows me to understand your vision, recognise the obstacles, and then use these to express your story, your way, for your audience.
Getting Started is Easy
The Ink Rat works with you to create tailored, engaging, useful content that helps you transport, transform and connect with your audience.
Ready to get started? Contact us for a free 30-minute consultation. Let’s discuss what we can do together.